How much do you know about creative entrepreneurship? We challenge you!

Answer to a set of 8 questions and compare your best score with that of our other users!

Answer to a set of 10 questions and compare your best score with that of our other users!

To start the test fill in the following fields to keep track of your progresses and climb the leaderboard

NameEmail

A successful firm deserves a remarkable brand. It should:

Convey personality and represent the firm’s goals

Be trivial and anonymous

Which are the European capitals of culture in 2022?

Esch (Luxemburg)

Kaunas (Lithuania)

Novi Sad (Serbia)

All the above

It can be helpful to run a mini SWOT analysis for competing business to know how each of their offerings are different from yours.

TRUE

FALSE

How many creative projects have been backed up on Kickstarter?

Less than 80 000

More than 100 000

More than 200 000

Using instagram as an artist:

it’s a short term strategy

helps you grab your public attention and hold it

you don’t have to write about your work

you should avoid portraits

If a user posts a photo of your event on Instagram tagging you or using an ad hoc hashtag we can talk of “users generated content”.

True

False

Which popular fundraising platforms can help you supporting your creative project?

GoFundMe

Kickstarter

Patreon

All the above

Participation in arts and cultural activities is a vehicle to reach broader social policy goals, such as social inclusion or active citizenship.

TRUE

FALSE

When starting a creative business, knowing how you are going to execute your idea is more important than why it is worth committing.

TRUE

FALSE

A cooperative is a --------------owned enterprise that serves the interests of its —--------- and allows them to capture and keep the —----- they create.

collectively, members, value

Private, investors, money

In order to reach the press for your creative work you need to define who you are —------, highlight the —-- of your work and be —-----.

where you are from, awards, brilliant

trying to reach, best part, genuine.

You should ignore your previously network when decide to start your creative agency:

TRUE

FALSE

What is important to create a sustainable artist space?

Identify the purpose of the space and the length of time of the project

Feel a good energy

Have a lot of friends

Saving money

If you want to prioritise your business ideas, you need to:

Avoid writing down all your ideas

Map your values across your ideas

Avoid listing all your values

Forget about rest and time plan

The European Commission has developed EntreComp: the European Entrepreneurship Competence Framework as a reference framework to explain what is meant by an entrepreneurial mindset. Which are the 3 competence areas identified by EntreComp?

Ideas & opportunities, Resources, Into action

Skills, Vision, Resources

Ideas, Skills, Into action

EU funding programme “Creative Europe” includes the following sections:

Culture, Media, Cross sectoral

Media, Music, Theatre

Culture, Music, Cross sectoral

In order to find the best producer for your creative idea it is important to:

have a strong concept, a defined budget, a schedule and a distribution plan

have a lot of money and some good friends

set roles and expectations, set your goals

both 1 and 3

Which of these is NOT a cultural demain of the European Statistical System network on culture:

Architecture

Visual arts

Environment

The key elements of entrepreneurship competence are : boldness, conventionality and pursuit of success.

TRUE

FALSE

In your brand growing strategy is not so important to choose a good slogan:

TRUE

FALSE

Entrepreneurial skills are founded on —--------- which includes —------------ and problem-solving within evolving creative processes and innovation.

Creativity, imagination, strategic thinking

Risk analysis, market assessment

To build up a creative business, I need to make a plan, set achievable goals and actionable steps.

TRUE

FALSE

Embrace risk is important for your creative enterprise.

TRUE

FALSE

Which is the largest employer among the creative and cultural sector in Europe?

Books and publishing

Performing arts sector

Audiovisual

In order to keep healthy and enduring networking relations you should

avoid helping new entrepreneurs who want to start their own creativity agency. “They could be only new competitors”

forget your current network when they transmitted all their knowledge.

keep good relations with your current network and help new entrepreneurs. Think about your networking-karma

When you ask your community for funding, it is very useful offering a reward in return if they chose to give to you.

TRUE

FALSE

In order to be successful a creative business needs to?

Have a fancy shop

Get famous

Identify its audience needs

Have many sales.

All fundraising platform can make sense for your creative project.

TRUE

FALSE

In order to communicate your creative work, it is important to:

Don’t set goals

Just keep your ideas in your mind

Make clear your main point and keep fan engaged

Do no edit your creative flow, don’t make a selection of important parts

How many books are published in the EU annually?

More than 500 000 titles

1 Million titles

250 000 titles

First impressions count. Remember, your website should be —---------------- and —--------------

Tricky; confusing

Clear; user-friendly

Entrepreneurship competence refers to the capacity to act upon—-------------, and to transform them into—-----------------.

Reality elements, creative initiatives

Opportunities and ideas, values for others

An entrepreneurial attitude is characterised by a sense of —-------------pro-activity, being forward looking, courage and —-----------in achieving objectives.

Initiative and agency, perseverance

Duty, luck

Storytelling is a —--------to get people involved about the —---- you are creating

naive way, business

tactic, model

What is the difference between the vision and the intention?

Intention is essentially your strategy for how you will accomplish your vision, Vision is what you hope to accomplish through your artistic work.

Intention is what you would like to do, the vision is what you foresee

The vision is the idea, the intention is your willingness to put it in place

Which strategies can you use to promote online events and exhibitions?

SEO and SEM marketing strategies

Traditional communication strategies (Radio, Press releases)

Create a social media campaign with a unique hashtag

All the above

How can you build a culture of engagement in an online community?

Set team engagement, goals and values

Do not participate and let other speak

Find a platform of any kind

Don’t vary your content

How can a creative business reduce the risk of failure?

By selling only one product.

By making a business plan

By selling low prices products.

By copying a successful idea.

What % of all person employed in EU are employed in the cultural and creative sector?

7.5%

15%

Make sure you have at least —-------- of savings to cover your expenses before starting your business.

3–6 months

1-3 weeks

1-2 years

I am an artist but regarding business, it is better to follow traditional business ideas.

TRUE

FALSE

EU funds music projects. How?

Thanks to an integrated approach called Music Moves Europe (MME)

Through National governments

Through International research

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